🥳Introduction

Why launch a token?

One of the biggest challenges in the gambling industry is the cost of acquiring and retaining users. Like any business, there is a ‘Cost of sales’ element where revenue is recycled to acquire new business or maintain existing customers. In gambling, there is always the question of how much to give back to existing users and how much to spend on attracting new ones.

This is a complex problem because the data can be volatile with shifting user bases and many cyclical and structural influences. Additionally, the dominance of affiliate marketing groups with misaligned commercial interests compounds the problem further.

Housebets has developed a unique solution through its native token, HBTS. This token system includes incentives and economic dynamics that enable token holders to make economically rational decisions about their token utility, which feeds back into the user incentive model. Essentially, HBTS holders collectively decide the rate of user incentives Housebets should hand back. This also determines the fair rate of affiliate fees. Since token holders are rewarded based on platform traffic, they effectively replace the traditional affiliate industry.